"Iconic" is among the most overused words in the English language right now. But in the case of childhood mainstays like the Hula Hoop, Frisbee, Hacky Sack, Super-Ball, Slip N Slide, and Boogie Board, the term has been well-earned. And back in the day, massive TV spend helped make parent company Wham-O at least as familiar to us kids as the toys themselves. But as the company celebrates its 75th anniversary, can it be more than a fun retro play to grandparents eager to share a piece of their own childhood with the next generation? Wham-O's Brand Marketing Manager Jessica Wyner gets it. How do you even find these kids to advertise to anymore? by Steve Smith Read the whole story >
Quick, hide the stash! I confess, I still have that Fabulous Furry Freak Brothers reflex about the cannabis segment. And for we aging ex-stoners, ... by Steve Smith Read the whole story >
Go figure - gender equity is not just good politics and good business, but good for your sinuses, as well. According to the Claritin ... by Steve Smith Read the whole story >
Now in their 18th year, the OMMA Awards were created to honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry. Click for more
Zenni's Senior Director, Performance Marketing Dennis Maxwell has nothing against agencies, so don't take this personally. One of the things I liked about his ... by Steve Smith Read the whole story >
Anyone paying attention to the video campaign for Marvel's latest MCU entry Guardians of the Galaxy Vol. 3 may have noticed Enterprise Rental brand ... by Steve Smith Read the whole story >
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