MTN OPS produces a wide range of energy, workout and nutrition drinks, which makes it sound like any number of trendy DTC brands. Not so. This is a brand with a very specific and different target in mind. The hunting and sportsmen segment. As MTN OPS CEO and co-founder Trevor Farnes tells us this week. by Steve Smith Read the whole story >
When the Bucks win, you win...a Wendy's Frosty. It was a great localized promotion idea that required near-real-time media execution. Digital Out of Home ... by Steve Smith Read the whole story >
Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on ... by Steve Smith Read the whole story >
In conjunction with the LA Auto Show, MediaPost will return to host our Marketing:Automotive Conference on November 16th in sunny Los Angeles, California. Register today and gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. Click for more
In addition to organic ingredients, probiotics and dense nutrients, Painterland Sisters yogurt comes with something competing brands lack - genuine farmers' daughters. One of ... by Steve Smith Read the whole story >
Fullbeauty is an apparel company with a legacy that goes back over 120 years. Some of you may associate its original name, Lane Bryant, ... by Steve Smith Read the whole story >
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