The reported "backlash" against corporate DEI efforts notwithstanding, the diversification of the C-Suite is as inevitable as it can be achingly slow. Democracy doesn't appear magically or even organically. It takes deliberate cultivation. Modeling, mentoring, peer support are at least as important as corporate policy. And that is where the Black Executive CMO Alliance (BECA) comes in. BECA not only helps companies cultivate a new more representative generation of executives, it recruits the C-suite itself to create opportunity, access and equality by sharing experience with rising Black marketers. by Steve Smith Read the whole story >
For a while now, it seems all we talked about was digital, digital, digital in retail. And while no one is downplaying the importance ... by Erin Everhart Read the whole story >
At MediaPost's own recent Brand Insider Summit for CPGs the topic of celebrity partnership was high on the agenda. As brands struggle to differentiate ... by Steve Smith Read the whole story >
Connoisseurship has come even to donuts in recent years. Lush flavor combinations, customizations, sheer size - have all become product differentiators as a number ... by Steve Smith Read the whole story >
As we ramp up for next week's Brand Insider Summit: CPG in Nashville, I turned to an old friend of MediaPost's to reflect on ... by Steve Smith Read the whole story >
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