Gaming is as huge as it has been hard for marketers to crack. Advertising traditionally is all about interruption and distraction, but players engage their favorite shooter or tile-match app specifically to avoid distraction, to immerse their senses, to focus attention. PepsiCo is among the true pioneers marketing into this space. Paul Mascali, who leads that effort, tells Brand Insider this week that enhancing gameplay, not distracting from it, remains the simple rule of marketing into game experiences. The goal is not just to be in the game, but to think like a game designer. by Steve SmithRead the whole story >
Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens has had to ... by Steve SmithRead the whole story >
To get the most from brand presences on social you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing that ... by Steve SmithRead the whole story >
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When brands truly embrace audio as a persistent content market strategy, there is an opportunity for making a mark. At this week's MediaPost Pharma ... by Steve SmithRead the whole story >
For most Americans, doctor's visits can be frightening from both a health and financial perspective. As Laso CEO Tim Kaufeldt tells Brand Insider this ... by Steve SmithRead the whole story >
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