The automaker is trying to move EVs and hybrids into the traditional mainstream by presenting a diversified fleet that targets different customer needs and identities. But Lexus is also becoming more far-sighted, in priming the younger demos in everything from gaming to Marvel movie integrations so that the Lexus brand is top of my when they are ready to age into the luxury category. by Steve Smith Read the whole story >
Among the DTCs, Zappos is a certified OG. Back in the day, the shoe brand made its name with legendary customer service. But it ... by Steve Smith Read the whole story >
Against the 360-degree clutter of advertising, brands have upped their sponsorship and brand partnership game in recent years. By aligning with entertainment and sports ... by Steve Smith Read the whole story >
Now in their 18th year, the OMMA Awards were created to honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media and Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry. Click for more
I don't know what "scotch bonnet bite" is exactly, but Uncle Waithley's Beverage Company has me convinced that I probably want it in my ... by Steve Smith Read the whole story >
At our Spring edition of the Brand Insider Summit: D2C, Adore Me's Ranjan Roy proved an excellent guide to the promise of generative AI ... by Steve Smith Read the whole story >
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