The 80 year old Moneygram was doing p2p payments when we referred to such things as "wire transfers." Which begs the question, what does a legacy brand like this do to maintain its brand visibility and market share in a sea of p2p mobile solutions? Apparently, you suit up with an F1 team. by Steve SmithRead the whole story >
The reported "backlash" against corporate DEI efforts notwithstanding, the diversification of the C-Suite is as inevitable as it can be achingly slow. Democracy doesn't ... by Steve SmithRead the whole story >
For a while now, it seems all we talked about was digital, digital, digital in retail. And while no one is downplaying the importance ... by Erin EverhartRead the whole story >
At MediaPost's own recent Brand Insider Summit for CPGs the topic of celebrity partnership was high on the agenda. As brands struggle to differentiate ... by Steve SmithRead the whole story >
Connoisseurship has come even to donuts in recent years. Lush flavor combinations, customizations, sheer size - have all become product differentiators as a number ... by Steve SmithRead the whole story >
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