“If 60% of what you do ignites you and inspires you and aligns with what you want to do, you have hit the jackpot...there's no job that's gonna be a hundred percent.”
Beth Woodruff advises anyone beginning their career to seek out organizations that align with their own values, something she did with Ally Financial nine years ago. She's now the company's senior director, brand strategy, integrations & innovation and credits leadership that saw her potential as her biggest allies (no pun intended.) In this episode of Brand Insider: BTS, Beth talks about getting a seat at the table and why she believes it's her responsibility to help cultivate young talent. She also opens up about recognizing her inner critic, her forever journey, and getting led down the rabbit hole...can you guess what activity? Watch the interview >
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associate marketing director, admits to early on being a people pleaser until she ... Watch the interview >
Excellent advice Jordana Barish offers to anyone beginning their career, and she's speaking from experience. The VP of Allegra, NA, at Sanofi admits her ... Watch the interview >
At the next Brand Insider Summit:CPG, we will continue to help the top brands in the space navigate a hyper-evolving marketplace. Gone are the days of marketing strategies focused on brand building to create ironclad customer loyalty built to last for a shopper's entire lifetime. Today, years of brand affinity and loyalty can be upended in an instant, and CPG brands most adapt accordingly. It's a brave new world for CPG brands, and this experience in Santa Barbara will help give the top marketers in the space the insights and tools they need to take their marketing strategies to the next level. Click for more
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's VP of marketing admits she had to sometimes make compromises early in her ... Watch the interview >
"How I would navigate meeting the needs of caring for and providing for a person or people, but then also balancing meeting the needs ... Watch the interview >
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