The latest instalment in our quarterly Digital Shift series, brought to you by consultant Neil Perkin and Econsultancy content and insight director Rose Keen, explores the increasing automation of advertising, the emergence of context engineering, and brand building in an AI-dominated era.
Learn about what new solutions from Google and Meta mean for the direction of travel in advertising, as well as why leaders need to avoid both 'bottom-up traps' and 'top-down fantasies' if they're to succeed with AI transformation.
A growing roster of brands has begun to experiment with influencer marketing on LinkedIn, which is a small but fast-growing option for companies looking to reach a professional audience.
One such brand is workspace and project management tool Notion, whose team began incorporating LinkedIn into their influencer marketing strategy nearly three years ago. We spoke to Notion about their marketing efforts on LinkedIn, how to bring fun into B2B marketing, and how other brands can take their first steps on the platform.
Join us at our next Capability Leaders Forum on Thursday 12th June at WeWork Waterloo, London, on the theme of 'Bridging the Gap Between AI Ambition and Execution'.
Everyone’s talking about GenAI - but few are actually using it well. We’ll reveal exclusive research on what’s holding brands back and what leaders must do to close the gap between AI ambition and execution.
