DAILY SCOOP

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.

STORYTELLING

The importance of solid messaging and storytelling

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death.

RESEARCH SNAPSHOT

61% of workers report witnessing discrimination in the workplace

However, when it comes to their own organizations, workers are much less-likely to acknowledge a problem with racism.

THE WORKPLACE

How extroverts can become allies for introvert-friendly workplaces

Here’s how to lift a voice for those in your organization who prefer to listen than speak.

CRISIS COMMUNICATIONS

Report: Employees say racism is a problem—but not at their own organization

A new survey reveals that while many admit that racism is a structural problem in the working world, they are less likely to recognize it within their own workplace.

PR INDUSTRY

Why project-based work could be the answer in tight economic times

With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives.

RAGAN AWARDS

Announcing Ragan’s Video, Visual & Virtual Awards

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. 21.

MEDIA RELATIONS

How to get crucial data from your media list

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.

WRITING & EDITING

Simple communications are crucial now—and always

To succeed, communicators must prioritize clarity, honesty and meaningful content.

PR INDUSTRY

Why a fair and just future requires ‘divestment’ from the status quo

One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.

A DAY IN THE LIFE

ING’s Melissa Kanter shares tips of surviving WFH

Her favorite tools to make it through the pandemic? A video connection and her dishwasher.

DAILY SCOOP

Walgreens cuts 4,000 UK jobs at Boots, Starbucks requires masks, and Tinder tests video chat feature

Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.

PR INDUSTRY

7 PR lessons from ‘Hamilton’

The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.

COVID-19

How to equip and empower managers to shepherd employees through turbulent times

Follow this expert guidance to help people leaders navigate difficult or uncomfortable conversations.