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INTERACTIVE ARTICLE Boosting supplement bioavailability - naturally
Consumers want to know that the products they buy are actually effective. And when it comes to supplements: no bioavailability, no benefits. If the body can’t absorb a supplement’s active ingredients, the product won’t help consumers. Unfortunately, some of the botanicals that have the most exciting results in labs have not proven as impactful in people because of low bioavailability.
Fortunately, scientists are using cutting-edge technology to find a way to increase bioavailability, while slashing the need for the excipients that consumers have been increasingly avoiding as the importance of clean label grows.
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