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Boom Beach’s Biggest Baddie Breaks Into Song in This Fun, Unexpected Musical Number Villainy's a lonely path By Angela Natividad What if I told you the business of evil is ... lonely? That's the line that begins the musical number in "It's Lonely at the Top," a dark and delightful animated film for Supercell's Boom Beach. Created by agency Barton F. Graf, the video is a promotion for the Blackguard Base Builder, a Boom Beach...
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Invisible Subway Train Freaks Out Riders in This Great, Ghostly Ad Prank Clever work from Shackleton By Tim Nudd Here's a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in Madrid, and then played sounds that accurately reproduced those of an arriving train--the train approaching and braking, the doors opening and closing, the train leaving the station. But the passengers couldn't see...
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See the Weird, Wonderful Thai Spot That Was One of the Funnier Ads Screened in Cannes McCann Bangkok's gold Lion winner By Tim Nudd The screening of the gold Film Lion winners in Cannes on Saturday was heavy on the sports ("We're the Superhumans," plus lots and lots of Nike) and somewhat light on the humor. But an amusing highlight was a strange three-minute piece by McCann Bangkok that had the audience in the Palais cheering. Watch the ad...
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How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion The classic L.12.12 remains a basic part of the summer uniform By Robert Klara It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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Kia Welcomes a New Hamster and It’s the Littlest, Wildest, Cutest One Yet David&Goliath introduces the Kia Soul Turbo By Erik Oster The Kia hamsters are back, and they've added a new member to the family. To introduce the brand's new Soul Turbo vehicle, David&Goliath created a spot featuring a cute new baby hamster named Turbo. Like Kia's new 201-horsepower vehicle, the pint-sized rodent is not exactly easy to catch up with. A nurse returns to the...
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Gatorade’s Gritty New Ad About Failure Accidentally Proves Its Own Point The plight of Cubs star Kyle Schwarber By Tim Nudd Gatorade has released a gritty new ad from TBWA\Chiat\Day about the value of failure--something the best ad agencies have known for a while, and the best marketers have also embraced. Along with legendary athletes like Michael Jordan and the Mannings brothers, the spot features a notable cameo from Cubs slugger Kyle Schwarber. Yes, Schwarber--who just...
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Lady Gaga Surprised Middle School Students for This Staples Ad Supporting Teachers Pop star hits Walter Reed Middle School in Hollywood By T.L. Stanley Lady Gaga continues her ongoing kindness crusade, this time in partnership with Staples, stepping in as a "substitute teacher" recently for a group of surprised kids in Los Angeles. The pop superstar and frequent brand collaborator appears in a PSA with middle schoolers that serves a dual purpose: She's promoting a positive and accepting environment...
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