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How a Botched Thanksgiving Order Lead to The TV Dinner In 1953, someone at Swanson colossally miscalculated the level of the American appetite for Thanksgiving turkey, leaving the company with some 260 tons of frozen birds sitting in ten refrigerated railroad cars. Enter the father of invention, Swanson salesman Gerry Thomas, a visionary inspired by the trays of pre-prepared food served on airlines. Ordering 5,000 aluminum trays, concocting a straightforward meal of turkey with corn-bread dressing and gravy, peas and sweet potatoes (both topped with a pat of butter), and recruiting an assembly line of women with spatulas and ice-cream scoops, Thomas and Swanson launched the TV dinner at a price of 98 cents. The company's grave doubts that the initial order would sell proved to be another miscalculation, though a much happier one for Swanson; in the first full year of production, 1954, ten million turkey dinners were sold. Skip the TV dinner and check out these titles |
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Books on the Air An overview of talked-about books and authors. This weekly update, published every Friday, provides descriptions of recent TV and radio appearances by authors and their recently released books. See the hot titles from the media this week. |
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Glennon Doyle Glennon Doyle is the author of the #1 New York Times bestseller UNTAMED, a Reese's Book Club selection, which has sold over two million copies. She is also the author of the #1 New York Times bestseller LOVE WARRIOR, an Oprah's Book Club selection, and CARRY ON, WARRIOR. An activist and "patron saint of female empowerment" (People), Glennon hosts the WE CAN DO HARD THINGS Podcast. She is the founder and president of Together Rising, an all-women-led nonprofit organization that has revolutionized grassroots philanthropy-raising over $30 million for women, families, and children in crisis. Glennon lives in Florida with her wife and three children. Check out her books here. |
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Must-Read Holiday Romance The holidays are coming. A season of latkes and roasted chestnuts, Christmas trees and menorahs, Kwanzaa principles and Diwali lanterns.Here is a list of holiday romances to get you in the mood for the season just around the corner! Check them out here |
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Be thankful for what you have; you'll end up having more. If you concentrate on what you don't have, you will never, ever have enough.-Oprah Winfrey
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