Boeing and Nike change leadership; Tips for better word choice; How to make content viral; and more

MORNING SCOOP

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.

WRITING & EDITING

Word choice: How mix-ups can muddle a writer’s meaning

Linguistic sound-alikes and errant prefixes often confuse readers and jeopardize their faith in what the author wants to impart. Here’s the first installment on judicious word selection.

SOCIAL MEDIA

Infographic: 10 tips for creating viral content online

How can you create content that takes on a life of its own on social media and digital channels? Try these tactics.

RAGAN AWARDS

Ragan’s PR Daily Awards will tell your story

The PR industry’s top benchmarking program for communicators is accepting submissions. Don’t miss the Nov. 15 entry deadline.

EXECUTIVE COMMUNICATION

5 essentials for delivering a sharp team presentation

Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it.

MORNING SCOOP

Facebook unveils tools to fight fake news, Macy’s to go fur-free, and Pizza Hut and Dunkin’ look to vegetarian options

Also: Female businessowners face obstacles despite growing numbers, Romney ridiculed for ‘Pierre Delecto’ Twitter account, Uniqlo faces South Korean backlash, and more.

MEDIA RELATIONS

Bob Woodward: PR and media relations should go old school

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.

BRANDING

Tips from Microsoft’s Frank Shaw for fighting disinformation

How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations.

EMPLOYEE ENGAGEMENT

Offer a clear vision to help staffers become brand advocates

Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. Here’s how to proceed.

VISUAL & VIDEO COMMUNICATIONS

Infographic: Why great design gives you a competitive edge

Can better design elements result in bigger profits? When developing your brand, customer experience and more, aesthetic touches can matter a great deal.

RAGAN AWARDS

Do you work with inspiring, forward-thinking women?

Ragan’s Top Women in Communications will honor the influential women in PR, marketing and communications. Nominate your colleagues or clients—or yourself—by Nov. 8.

MORNING SCOOP

Alphabet tops best employer list, Burger King channels 'Ghost Whopper,' and Kellogg's partners with GLAAD on inclusive cereal

Also: UK tells Chick-fil-A to ‘cluck off,’ Oracle scrambles after former co-chief’s death, Kimberly-Clark’s marketing chief steps down, and more.

CONTENT MARKETING

Are ‘influencers’ really that influential?

Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.

INTERNAL COMMUNICATIONS

How communicators can do less and survive—and even thrive

The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results.