BMW swipes at Tesla's Musk on Twitter; Content marketing tips; Social media predictions for 2020; and more

MORNING SCOOP

BMW spars with Tesla on Twitter, how much Americans care about the environment, and Google’s antitrust fine in France

Also: The Democratic debate is marred by a moving background, PR pros’ plans and dreams for 2020, tips for PR pros wanting to work on sustainability, and more.

CONTENT MARKETING

9 steps for optimal content marketing

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.

SOCIAL MEDIA

Infographic: 6 social media predictions for 2020

Still looking for fresh ideas for your social media strategy in the year ahead? Here are some ways industry insiders expect the landscape to change in the coming 12 months.

PR

5 tips for PR pros looking to work on sustainability

Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice.

RAGAN AWARDS

Announcing Ragan's 2019 Employee Communications Awards finalists

Congratulations to this year’s finalists. Winners will be announced at a special awards luncheon on Feb. 28 at the Grand Hyatt in New York City!

MORNING SCOOP

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.

WRITING & EDITING

13 timeless writing reminders

Craft short sentences, delete fluff, and get straight to your key point.

THE CONSULTANT IS IN

5 terrific video formats to showcase your leaders

Whether you seek to highlight execs’ expertise or reveal their personal side to employees, authenticity is crucial. Here’s how to play to their strengths and wow your audience.

MARKETING

How to recycle key marketing and PR content for superior reach

A blog post shouldn’t be a one-and-done endeavor. Consider these tips for repurposing relevant passages or even whole installments to feed your audience’s appetite for information.

PR DAILY AWARDS

50+ ways to showcase your digital comms prowess

PR Daily’s Digital Marketing & Social Media Awards will recognize the industry’s best digital campaigns, projects and professionals. Don’t miss the Jan. 24 entry deadline.

A DAY IN THE LIFE

How Genius’ Nat Guevara gets through her busy day

The head of strategic communications for the ‘music intelligence’ company touches many facets of the organization in her role, keeping things exciting and on the move.

PR DAILY AWARDS

Does your work stand out in the digital realm?

Enter PR Daily’s Digital Marketing & Social Media Awards by the Jan. 24 entry deadline to find out.

VISUAL & VIDEO COMMUNICATIONS

Why and how to apply color theory in social media marketing

With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown.

MORNING SCOOP

Bed Bath & Beyond cleans house, the decade’s top apps, and another fired Google employee speaks out

Also: YouTube Music gets more personal, LinkedIn offers new features to manage groups, how to take advantage of 2020 politics, where communicators report, and more.