A Black-owned agency wants the industry to more consistently support investing in diversity in its creative teams.
| Frustrations regarding the lack of diversity in the advertising industry aren’t new, though the topic has seen renewed attention after last summer’s civil rights protests. After these events, Montreal-based creative agency Six Cinquièm reported an uptick in business in which it grew its clientele by an estimated 30% YoY in 2020. "When talk of diversity, racism and protests became more popular, it put more eyes on us as Black creatives," said the agency's co-founder Miro LaFlaga. In normal times, the agency saw an average of one or two inquiries for work per week. Now, during Black History Month, the agency is averaging two to three inquiries per week. Read more below. A Black-owned agency wants the industry to more consistently support investing in diversity in its creative teams. Like many publishers, Asos wants to sell space around content on its site and app in online auctions managed by ad tech. A number of different organizations have sprung up to try and restore trust in the news business, and this year could see the rise of another one: trust.txt. In the latest edition of Digiday's Confessions series, one creative is left feeling lost without a mentor and missing a peer-to-peer connection, structure and the subjectivity of success. Other things to know about Get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Apply to join the Digiday Research Panel now. In this new report based on research into 50 brands and retailers, learn which tactics and technologies are proving most effective when it comes to mitigating e-commerce fraud. Sponsored by sticky.io and Kount. Join this new virtual panel on February 25 at 4 p.m. ET, as Digiday, Scotiabank Digital and Adobe explore how sophisticated data governance empowers digital marketing teams. Sponsored by Adobe. | | |
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howdy! howdy! | The Programmatic Publisher | | WTF is trust.txt? | | The technical spec, which launched summer 2020, is designed to make news more trustworthy to platforms. | | |
howdy! | Sponsored by Twitter | | New study: Pre-roll video ads are working better in-feed | | In a new study, Twitter, MAGNA and IPG Media Lab found that people feel less friction when watching pre-roll ads that appear in an in-feed environment. The effect is driving brand metrics like favorability and purchase intent. | | |
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