| | | | | Black-ish’s Season-Long Microsoft Partnership Culminates in Branded Content Spot During Tonight’s Episode Anthony Anderson and castmates appear in a 60-second ad By Jason Lynch Black-ish's ad agency workplace setting has made the ABC comedy a natural fit for brand partnerships, but the network is taking the series' integrations to a whole new level with tonight's episode. The show's season-long integration with Microsoft culminates in a 60-second branded content spot featuring star Anthony Anderson in character as Dre that will...
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| | | | | | | | The Young Pope’s Pope Bot Is Trolling People With Bible Verses, Helped by IBM’s Watson Meet Canal+'s papal artificial intelligence By Angela Natividad Fans of The Young Pope already know that Pope Pius XIII, played by Jude Law, isn't cut from the same cloth as his predecessors. He's seductive. He smokes. And he might troll you on Twitter. To draw more audiences to the less-than-pious new series about Pius, French network Canal+ launched "AiMEN." Short for "Papal Artificial...
Read more » | | ABC Sells Out Its Oscars Inventory, With 30-Second Spots Costing Up to $2.5 Million Academy Award Sunday will be its top ad revenue day of the year By Jason Lynch A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony. Clients for this year's Oscars telecast, which airs Sunday, Feb. 26, include several of last year's sponsors, like AARP, Adidas, Anheuser-Busch, AT&T, McDonald's, Samsung and Walt Disney Studio. Other advertisers include Diamond Producers...
Read more » | | Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million Updated deal follows recently disclosed data breaches By Marty Swant Verizon and Yahoo have agreed to drop the price of Verizon's acquisition of the Yahoo by $350 million, following Yahoo's disclosure of a massive data breach that became public last year. According to a joint statement released by the companies today, the deal, which was expected to be finalized in the first quarter this year...
Read more » | | | | | Fox Networks Group Closes In on a New Ad Sales Chief Position should be filled within the next few weeks By Jason Lynch Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September, a week before the 2016-17 season began. Five months later, the role remains open, as the company searches for someone to oversee almost...
Read more » | | Infographic: What We Learned From The Walking Dead’s Midseason Premiere Cross-platform data tracks viewer loyalty and what else they watch By Emma Bazilian On Sunday, Feb. 12, people across the U.S. tuned into AMC to watch the midseason premiere of the network's highest-rated show, The Walking Dead. Meanwhile, millions of connected TVs and set-top boxes were sending data about those viewers to Samba TV. The software and analytics company, which develops smart TV apps for media companies and...
Read more » | | HP Is Advertising Its Real, Modern Printers on This Fake, Awkward ’80s Computer Show HP PageWide is indeed superior to dot matrix By T.L. Stanley It's a fine line between effective '80s homage and clumsy retro spoof, with the latter usually involving a lot of overplayed visual gags like brick-sized cell phones and VHS tapes. Cue pointing and laughing. This new HP video, dubbed "Computer Show," hits the sweet spot perfectly with its recreation of a Reagan-era public access show...
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