Black Friday 2023: What to expect, and how retailers can respond Wunderman Thompson’s Hugh Fletcher and Fruugo’s Tony Preedy give their thoughts on what to expect from Black Friday 2023, why discounting isn’t always the best tactic, and why having a social media strategy is vital.
Boden’s Head of CRM on balancing personalisation and brand Speaking at Think Summit Europe, Boden’s Rachael Thornton discussed the brand’s email strategy, revealing that personalised content can generate a 30% uplift in conversion rate.
Connect with over 1,000 digital marketing and ecommerce professionals to share, connect and network. Hosted by Econsultancy on Guild, and free to join.
The Future of Marketing: The AI Opportunity Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…” But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
Which are the best paid sectors in marketing? Are you being underpaid? Take part in the 2024 Marketing Week Career and Salary Survey for an in-depth analysis of marketing pay and other workplace trends across 24 different sectors.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
