Biting Parody From America's Orthodontists

Anybody who's ever faced a steep orthodontic or dental bill might be tempted to try much cheaper, direct-to-consumer options that promise the same treatment from the comfort of your home--especially in the midst of a pandemic.

But a new series of parody videos from the American Association of Orthodontists warns people to be wary of the effectiveness of such home remedies. The ads specifically call out companies like SmileDirectClub---the ads' satirical "Happy Mouth Now" seems to be a clear reference--that offer to straighten your teeth via mail-in molds and equipment.

The campaign aims to serve as a reminder that even in an era of quarantine haircuts and forced DIY, some things are better left to professionals.

Patrick Kulp
Emerging Tech Reporter, Adweek
[email protected]

Dive deeper with an Adweek Pro Subscription, your key to the inside scoop on the marketing and advertising trends and reporting that guide the world's top brands.

Event kicks off series of ticketed digital workshops

P&G Chief Brand Officer, Marc Pritchard, Ally Chief Marketing Officer Andrea Brimmer and more join the Brandweek Masters Live lineup to share insights and discuss the future of marketing. Register now and attend the fully reimagined virtual experience on Sept. 14-17.

Humanaut adds another fun client in the natural and organic space

In a difficult back-to-school season, the home goods retailer looks to stand out

As Americans coddle their pets, upscale meals for man's best friend are prospering

The candy brand is partnering with retailer IT'SUGAR to operate the store

Layoffs are expected to begin Oct. 1 unless the Payroll Support Program is extended