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| Everything You Need Before, During, and After BF/CM | These best practices will help you make your partnerships stronger than ever, even in a year that has been a rollercoaster. It’s the holiday season, and everyone still loves a good deal. So it’s time to get ready — and that means looking at what you need to do before, during, and after Black Friday/Cyber Monday arrives. Get the best practices on: Before: The power of a customized BF/CM plan During: Monitoring, supporting, and responding to trends After: Reviewing, retargeting, and keeping the momentum going | | | | WATCH NOW: How Retailers Can Unlock Value with Data-Driven Decisions | As retail continues to shift towards digital and data explodes across multiple business functions in the time of COVID-19, retail marketers must make data actionable in order to stay competitive. Join eMarketer as we speak with Carrie Tharp, vice president, retail and consumer at Google Cloud, in a One-on-One video interview. You will learn how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data. | | | |