Biggest topics from PRSA ICON, worksheet to help find the core of your story

The Daily Scoop: Delta walks back some changes to Sky Medallion program. Is it too late?

Plus: PRSA-NY president apologizes for Israel-Hamas email, Netflix surges after password crackdown.

These were the buzziest topics at PRSA ICON 2023

Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.

Member Content

Worksheet: How to find the essence of your story

Use these simple suggestions to set yourself up for SUCCES.

The Daily Scoop: Hospital blast deepens horror, challenge in Israel-Hamas war

Plus: X begins charging $1 for new accounts in some markets and Reese’s faces scrutiny over sweepstakes.

Why social media personalities are acting like publishers -- and how brands can join in

Creators and influencers are going more direct-to-consumer. Where do brands fit in?

Challenges and opportunities: The PR landscape in Brazil

The nation is large and digitally savvy -- but is beset by inequality and barriers.

The Daily Scoop: Meta’s past sins are hurting its new LLM in Washington

Plus: TikTok combats hate content amidst Israel-Hamas war, Netflix wants to win over more gamers.

New social media features and updates to know this week

Updates to X, TikTok, Instagram and more.

4 ways lesser-known universities can stand out among the big dogs

Even smaller schools can be heard.

The Daily Scoop: Another university struggles to handle Israel-Hamas fallout

Plus: “Taylor Swift: The Eras Tour” extends Swiftie cultural mayhem, some popular places are banning influencers.

Crisis communications lessons from Harvard’s response to attack in Israel

And a look at one college that met the moment.

Crafting ethical guardrails for your 'smart AI intern'

Miri Rodriguez, a senior storyteller at Microsoft, sees a chance to blaze a new trail when it comes to creating ethical guardrails around AI.

The secret to building a personal brand? Letting your personality shine.

Be your own publicist.

The Daily Scoop: 'Tampon Tax' takes center stage with clever branding and tax-back plan

Plus: ADL CEO wants corporate America to speak up for Israel, how to protect your brand from AI audio deepfakes.