JULY 4, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for the Fourth of July. Yay. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

The annual dealerfest (a.k.a. NADA’s annual convention and expo) proves the customer is the king (and queen).Here's why, according to WardsAuto Industry Voices contributor Sunil Marolia.

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In the iSpot rankings of the most-viewed recent auto ads, VW takes first place with a World Cup-themed ad expressing condolences that the U.S. team failed to qualify. Gee thanks.

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Interesting prediction: Makers of self-driving vehicles will take over the car-insurance business.

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Here’s a form letter on tariffs the American International Auto Dealers Assn. is urging members to sign.

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Speed to market and strong merchandising are vital to dealerships today. In a WardsAuto webinar, HomeNet Automotive’s Russ Daniels tells how to accomplish both. The event is Tuesday, July 17 at 2:00 pm ET / 11:00 am PT. Click here to register.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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