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Set yourself apart by creating a convenient car buying experience
The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. This webinar from Podium will help you identify key points in the car-buying experience and improve the customer experience. Register now! | |
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| 2. | | | | Electric vehicles get a lot of attention. But the challenge for dealers is finding customers for those vehicles. Check out our Big Story on this hot issue. Full article |
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| 3. | | | | Sign up now for an Oct. 17 WardsAuto webinar at which two marketing pros will identify key moments in the car-buying journey and offer tips on how to attract and retain more car buyers. Oh, and admission to the show is free. Full article |
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 Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry. | |
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| 4. | | | | A trade group representing international automotive brands says potential changes to the North American Free Trade Agreement will boost vehicle prices. Full article |
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ADVERTISEMENT | .png) Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line. |
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