Biden's inauguration social media strategy; Messages to prepare for Inauguration Day; What Jan. 6 riots mean for crisis comms; and more

DAILY SCOOP

Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.

CRISIS COMMUNICATIONS

What messages should you prepare for Inauguration Day?

As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.

CRISIS COMMUNICATIONS

How Jan. 6 became a day of reckoning for reputation management

Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.

STORYTELLING

What it takes to make your corporate podcast shine

If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.

LEADERSHIP COMMUNICATIONS

Can data help brands and business leaders stay relevant?

Here’s how one agency leader is trying to make sense of the numbers.

DAILY SCOOP

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.

MEDIA RELATIONS

2 steps for using earned media to build brand authority

Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?

LEADERSHIP COMMUNICATIONS

Why—and how—communicators should bolster their business IQ

Getting a grasp on financial terms and bottom-line budget matters can dramatically increase your internal authority. Here’s what you should know.

CRISIS COMMUNICATIONS

2021 and the rise of identity economics

As businesses become more scrutinized in the wake of political turmoil, protecting your brand reputation requires adherence to these fundamental rules.

LEADERSHIP COMMUNICATIONS

The words of MLK serve as inspiration for communicators

Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.

THE WORKPLACE

Survey: Majority of employees support mandatory vaccination as a condition for returning to work

But the research also suggests strong pushback by some. Businesses face a tough call on whether to make shots mandatory for employees.

WRITING & EDITING

Who did this? How the passive voice hides the subject of your sentence

Consider these problems the passive voice can create in PR writing.

CRISIS COMMUNICATIONS

Can the boss fire you for taking part in the Capitol Hill incident?

A prominent employment attorney discusses the limits of speech and expression in today’s heated, hyper-partisan environment.

DAILY SCOOP

Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble

Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more.