Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’

TODAY’S HEADLINES – 09.10.2021  
 
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DAILY SCOOP

Biden’s new vaccine rules, Harvard announces divestment from fossil fuels, and Amazon takes heat over promoting debunked COVID-19 cures

Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’


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PR INDUSTRY

With remote work on the rise, does it really matter where your employees are?

Walker Sands still sees value in having employees embedded in specific media markets, which led it to pursue its recent acquisition of March Communications.


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THE CONSULTANT IS IN

5 tips for being a brilliant brand journalist

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.



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LESSONS IN LEADERSHIP

Leading a strategic plan for an uncertain future during a time of disruption and upheaval

The dean of the University of Oregon School of Journalism and Communication makes the case for the lessons leaders should take from a changing sector that is rethinking its future.


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DAILY SCOOP

Macy’s Thanksgiving Parade announces mask and vaccine rules, content types that perform best on social media, and United Airlines explains process for vaccine exemption requests

Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging.


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COMMS WEEK

What’s driving turnover—and how comms pros can help stop the talent drain

Stephanie Sweet, vice president of PR and marketing communications for Robert Half, shares data on why workers are leaving their posts and what employers can do to keep them.


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THE BUSINESS MIND

How communicators have become MVPs in the eyes of the C-suite

Here are the essential messages that must be shared internally and externally as a tight labor market and COVID-19 uncertainty pose tremendous recruitment and retention challenges.



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THE WORKPLACE

How to streamline and strengthen your return-to-work plan

Address vaccine concerns with compassion, clarity and empathy, and remain flexible. Above all, listen to what your employees are telling you.


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DAILY SCOOP

Tripwire CEO out over Texas abortion law comments, Pfizer defends booster shots, and WhatsApp’s privacy messaging falls short

Also: Steve from ‘Blue’s Clues’ makes emotional return, what American say they need for greater well-being, Sweetgreen’s CEO tries to make amends, PR pros’ willingness to travel in 2021, and more.


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COMMS WEEK

20 years later, comms pros remember Sept. 11

The communicators behind 9/11 Day—a national day of service honoring the victims of the deadly attack in 2001—look back on two decades of making a difference.


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THE WORKPLACE

What to consider before ‘rage-quitting’

If you feel like you’ve had enough, don’t resign in a huff. Mind these tips from FlexJobs to make a more thoughtful exit.



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MEASUREMENT

How to benchmark the maturity of your communications programs

Are your offerings sophisticated or outclassed by the competition? This free webinar will give you a framework for measuring your current output.


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DAILY SCOOP

US companies address Texas abortion law, TikTok overtakes YouTube in average watch time, and Proton Mail walks back privacy claims

Also: Business travel is grounded in Sept., Americans say they still want to shop in-person, HRC parts with president over his ties to former Gov. Cuomo, and more.


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MEDIA RELATIONS

4 things to know before and after you pitch broadcast outlets

Getting featured on the six o’clock news requires timely action. Consider these tips to make the most of your opportunity.


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