Direct deals between advertisers and publishers are being pitched more often now as advertisers see publishers as a valuable source of audience data post-third-party cookies. This is the second story of our ongoing series, called The Long Goodbye, that covers life after the third-party cookie. Visit our continuously updated landing page here. Read more below.

• What’s old is new again amid advertising’s reckoning with privacy. “Marketers are getting organized on preparing for targeting without third-party cookies and the most scalable thing they can test currently are audiences curated by publishers,” said Chris Kane, founder of programmatic consultancy Jounce Media.
• A majority of independent agencies are confident that just three platforms they use drive marketing success. More in our latest Digiday+ research.
• The modern newsroom has more working against it than it did even a couple years ago and the new guard of editors-in-chief are now facing those challenges head on while leading by example.
• ​​Immortals is in a position to take this gamble because each of the disparate business units that make up the organization is currently cash-flow positive.
• By working to reassure customers that planes or restaurants may be safe to be in, some brands are aiming to keep consumer concerns at bay. More in this week’s Digiday+ Marketing Briefing.
• Many brands are extending their remote work setup to at least the end of the year. Others are planning to allow their employees to work from home on a permanent basis.