Hello Fresh Taps Beyond Meat; Plus, How Oat Milk Conquered Consumers Through Coffee; And Kroger’s And Walgreens’ Enhanced Pilot Program | | | | | | | | | | | | | | | | | | | | | | | | | How Cafes Created The Momentum That Made Oat Milk | | | | Plant-based milk has been an up-and-coming consumer good for more than two-and-a-half decades, but in the last three years oat milk in particular has taken off. The credit goes largely to Swedish oat milk maker Oatly — and its unusual ignition strategy that focused on coffee baristas instead of consumers at large. | | | | |
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| | | | | | | | | | | | | Voice Promises To Play A Big Retail Role This Holiday Season | | | | Sure, it’s still August, but retail thoughts are turning to the all-important holiday shopping season. Voice-assisted retail and store beacons could play bigger commerce roles in 2019, as could retail showrooming. What other trends are in play? Read More... | | |
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| | | | | | | | | | eCommerce Marketplaces Aim To Make Custom Shoes More Accessible | | | | Online platforms are connecting consumers on the hunt for custom sneakers with independent artists who can ship unique designs. The Custom Movement Co-Founder Akshar Bonu explains what inspired him to start the platform — and how the company’s business model provides artists with the freedom to create experimental designs. Read More... | | |
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| | | | | | | | | | | Breaking Payments Stereotypes And Finding New Commerce Avenues | | | | Mobile commerce and B2B payments are growing up. So is Google’s parent company. As we mark an historic IPO anniversary, it’s becoming even more clear that mobile commerce stereotypes need to be overcome. Read More... | | |
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