Beyond energy: The functional beverage white spaces and the next big ingredients
Are you prepared to bring new products into the functional beverage market? Read this report before you jump in.
Beyond energy: White spaces in the functional beverage market and key ingredients that are ready to take off.
“For the functional beverage space, the focus has become very narrow. Many functional beverages currently focus on one key benefit, like gut health or energy. And while that will appeal to the consumer seeking that specific benefit, there is a much broader demand for products that provide a balanced approach. And there are many unaddressed needs that consumers are actively seeking solutions for. Targeting broader well-being rather than one specific function is going to have mass appeal moving forward.”
--Julie Johnson, president of HealthFocus International | 
