Beware of 'title pirates' wreaking havoc on closings | Driving your real estate business to new heights | Why Threads should still be on marketers' radars
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Best Practices in Sales & Marketing
Driving your real estate business to new heights Discover how top real estate agents are leveraging a unique strategy from On The Move Truck to stand out in a crowded market. Learn the features, benefits and best practices for implementation. Full Story: REALTOR® Magazine (10/6)
Although user engagement on Threads steeply declined following its buzzy launch, marketers should continue using it until the future of X, formerly known as Twitter, becomes more clear, advises Kent Lewis, founder of pdxMindShare. Lewis explains the features, functionality and benefits of Threads, as well as offering best practice marketing tips for the platform. Full Story: SmartBrief/Marketing (10/9)
AI-related concerns becoming evident Celebrity deepfake ad scams and Meta stickers that generate controversial content are recent examples of the "bitter fruit" that generative AI can yield, writes Marty Swant. These instances show how alarms among experts regarding potential data privacy and misinformation "are more than just a hypotheses—and provide concrete examples for how the AI era might accelerate the same woes of Web2," Swant writes. Full Story: Digiday (tiered subscription model) (10/9)
Erin Napier and Ben Napier, stars of HGTV's "Home Town" house renovation show, have helped transform the small town of Laurel, Miss. Since the show began, property values have risen, the town is attracting more tourists, new stores have opened and sales tax revenue is up. Full Story: The Wall Street Journal (10/3)
New York state Comptroller: Cybercrime a rising threat Cybercrime is a serious danger to New York state's economy and critical infrastructure, and the number of attacks is increasing rapidly, according to a report from state Comptroller Thomas DiNapoli. "The rise in ransomware attacks is particularly troubling, as they can disrupt systems essential for water, power, healthcare, and other necessities," DiNapoli said in the report. Full Story: amNewYork (10/5)
Fair & Equitable Housing
Mobile home resident fight 'economic eviction' Mobile home communities in Washington are organizing against "economic eviction," or rent increases by corporate managers that are seen as unsustainable. Residents face challenges such as poor management and lack of transparency in payment documentation, leading to concerns about economic stability and homeownership. Full Story: The Columbian (Vancouver, Wash.) (tiered subscription model) (10/9)
Legislation & Regulation
Strong jobs numbers dim prospect of U.S. rate cut Robust job numbers make it more likely that the Federal Reserve will hike interest rates again this year, exacerbating challenges in the already strained credit markets. This scenario dims the prospects of rate cuts in the coming year, posing a problem for U.S. companies that have been piling on debt amid rising yields. Full Story: Bloomberg (10/7)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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