WardsAutoDealer Edition

OCTOBER 4, 2016

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Hispanics Typical Car Buyers in U.S., Say Dealers

The nation’s largest minority looks for value and respect as dealership customers. 

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VW Beetle Strives to Stay Young at 78

A VW corporate product specialist talks about keeping the Beetle fresh and how his prior work at a dealership affects what he does now.

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‘Bots’ Can Sabotage Digital Advertising

Website traffic from China, India and Russia won’t lead to many local dealership car sales. Digital expert John Possumato tells of the dangers of bots.

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Buick Introducing Luxury Sub-Brand

The Avenir strategy is likely to mirror the highly successful Denali nameplate of the automaker’s GMC truck brand.

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What Will Consumers Pay for Autonomous-Drive? Volvo Has Idea

Volvo believes its safety reputation will be a big advantage in its quest to win over autonomous-vehicle buyers.

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Self-Driving Cars Remain Mystery to Many Americans

A Kelley Blue Book survey study identifies consumers torn between the need for safety and the desire for control.

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WardsAuto F&I Resource Center Sponsored by Ally

Should F&I stay or go? Two auto people debate that proposition. For the story on this and much more, visit our go-to resource for F&I professionals.

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Ridgeline Full of Surprise and Delight

2016 Wards 10 Best UX
Stirring up a lot of emotion for our judges is the Ridgeline’s fabled in-bed audio system, which won us over for its huge fun factor.

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Q4 Output Steady

North American vehicle output still headed to record high in 2016.

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Video: Autoline Daily

Top industry news of the day.

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