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July 22, 2024
Today's sponsor:
DTC Toy Company Looks to Better Days
The reality of post-pandemic ecommerce has been tough for many direct-to-consumer merchants. Take Molson Hart. His company, Viahart, makes innovative educational toys and sells them on Amazon, Walmart, and other marketplaces.The last two years have been challenging for Viahart. What worked before and during Covid doesn’t apply now, Hart says. Certainly that’s the case with Beardbrand, my company.
Hart first appeared on the podcast in 2022. In this episode, we addressed the struggles of our businesses and how we persist for a better day.Our entire audio conversation is embedded below. The transcript is edited for clarity and length.Eric Bandholz: Tell us about your business.
Molson Hart: In 2010, I launched Viahart, a direct-to-consumer maker of educational toys. In 2017, I started with my brother Edison Litigation Financing, an intellectual property trademark enforcement firm. Read article >
A Message from Agital
Metrics That Matter in 2024
The digital marketing industry needs new key performance indicators to gauge the health of a company. Download Agital's all-new white paper, "Metrics That Matter in 2024," for insights on essential platforms, cookie deprecation, owned media, and more. Download white paper >
Charts: Outlook of Gen Zs and Millennials 2024
Deloitte surveyed nearly 23,000 Gen Zs and Millennials in 44 countries. Here are their views on the economy, environment, and more. Read article >
Top Books for Cross-Border Success
Ecommerce connects global shoppers and affords merchants opportunities to sell across borders. Read article >
New Ecommerce Tools: July 18, 2024
This week: AI-powered shopping assistants, crowdfunding, social commerce, big data, livestream shopping, subscriptions, app development, and cross-border payments.Read article >
From the Archive: July 2019
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies
Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting crawled and indexed. Read article >
🔥 Today's Great Ecommerce Idea
Diversify Your Sales Channels
"Consider TikTok Shop to reach new audiences, increase revenue, and offset sales declines on Amazon and Walmart." - Molson Hart, President, Viahart
🎙️ Ecommerce Conversations Podcast
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🎯 Industry IQ
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Digital Accessibility with the UserWay Widget
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