Best companies to work for; Study: Content readers find credible; State of mobile marketing; Breaking company news; and more

MORNING SCOOP

Hilton named top place to work, Uber cuts 80 jobs without notice, and Facebook tests tabs

Also: Kickstarter employees vote to unionize, Buger King shows off its all-natural burger with mold, PR pros’ top priorities, and more.

CRISIS COMMUNICATIONS

When and how to break important company news

Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.

INFOGRAPHICS

Infographics: State of mobile marketing in 2020

How important is it to reach your audience on mobile devices in the coming year? This graphic shares important stats for communicators to know.

RESEARCH SNAPSHOT

What content do readers find credible?

A new report from Buzzstream and Fractl focuses what kinds of content are seen as highly authoritative by audiences. Here’s what the study shows.

PR INDUSTRY

14 terrific—and affordable—tools for PR pros

Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.

MORNING SCOOP

Bankruptcy for the Boy Scouts, HSBC to shed 35,000 jobs, and HQ Trivia shuts down

Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more.

RESEARCH

Report: 83% of millennials want brands to align with them on values

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.

EXECUTIVE COMMUNICATION

10 tips for nailing your Q&A session

Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.

INFOGRAPHICS

Infographic: Why email shouldn’t be ignored

Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.

PR DAILY AWARDS

Have your campaigns made a positive impact on the world?

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20.

WRITING & EDITING

How to write without fear

Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently.

PR

4 tips to sustain your career growth as a young PR pro

Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry.

SOCIAL MEDIA

Why measuring social media ROI still stumps PR pros

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.

PR DAILY AWARDS

Has your organization been socially responsible?

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20.