Oh look, the Chicken Sandwich Wars won't end ADWEEK | First Things First
| | | | | | | | | | | | | | First Things First | | | | | | February 24, 2021 | | By Jess Zafarris | | |
| |
| | | Jim Belushi Talks 'Stinky Weed' and Following His Passion As a Cannapreneur | | | | | | | Yesterday at our Challenger Brands Summit, Jim Belushi joined Adweek CEO Jeff Litvack for a live (and lively) discussion about Belushi’s 93-acre cannabis farm in southern Oregon, as well as his hands-on approach to producing and selling the product. “Every brand should have a story,” he said, explaining how he applied lessons from filmmaking to the branding process, plus he shared heartwarming stories about the impact of the product. “It’s gotta be fun, brother.” Watch a segment from the funny and wholesome talk. Also at Challenger Brands:On Tuesday, another celebrity graced the stage: Nicole Richie, who emphasized the importance of knowing and connecting with customers of her fashion brand, House of Harlow. She also had great tips for staying inspired: "We have to make space in our life to spend time with our creativity."The McBride sisters didn’t even know they had a sister until they were 16 and 25—but the discovery was a match made in business partnership heaven. Robin McBride and Andréa McBride John discussed how they launched a series of powerful wine brands that span the globe.This is the first year Adweek has ever introduced an International element to our virtual events. In our Asia Pacific programming, we learned how Ikea, a major brand in some parts of the world, had to think like a challenger in Japan.With the pandemic casting a pall over brands looking to launch, Sara Blakely shared her own inspiring story of starting Spanx during a difficult time.Register for Challenger Brands to experience tomorrow’s insights from Chance the Rapper and Fawn Weaver, plus a Masterclass with leaders from Oatly, MeUndies and IEX. | | | | | | |
| |
| |
| | | | | Adweek Promos and Events | | Today's Lineup: Complex Network, Daily Harvest, iRobot, Chance the Rapper | | | | | | | It's not too late—join us starting at 11 am for a day full of insights, inspiration and community. Plus—with your VIP or Partner pass you can watch content from day one and two on-demand. Get your pass now for 30% off, use code: INFOR30* at registration. *New registrations only. | | |
| |
| |
|
|
|
Link