| Amazon has pursued sports streaming rights -- particularly those with international appeal such as rugby, golf and tennis -- in recent months. Those sports could help give it an edge in a market where it trails Netflix. Time Inc. is launching PetHero, a program where members can get pet toys and products, along with discounts on pet health care. The program is part of the company's shift to mine its data for new business opportunities. The latest media companies in Germany to challenge the market dominance of the duopoly: broadcasters. Two of the country's biggest have formed an alliance with an ISP to create a unified login service for consumers, aiming to make it easier for people to control the data media and advertising businesses have from them. Since premiering last fall, E!'s first Snapchat Discover show "The Rundown" has aired 70 episodes with an average of 8 million viewers. Now, E! is creating more Discover shows -- its next one starring Kylie Jenner. From Glossy: The global luxury market has slowed to a projected annual 2 to 4 percent through 2020, leading brands to look to e-commerce in China -- where they historically haven't sold products online. Blair Hammond, head of global editorial at Reebok, is coming to the Digiday Content Marketing Summit in Vail, CO from August 14 - 16 to talk about how the sportswear brand is blending editorial and e-commerce to break through its customers' busy social feeds. Find out about how to join us. |
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| Seb Joseph Amazon's presence among sports broadcasters will be a slow burn. |
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| Max Willens Time Inc. has pooled its titles’ audience data in search of new ad revenue and consumer businesses, starting with one for pet owners. |
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| Sponsored Content GumGum Artificial intelligence has been part of the zeitgeist for decades, but now that the technology is moving into the media and marketing mainstream. We spoke to Thomas Prommer, managing director of technology at Huge, to learn how it will transform the way publishers and marketers work. Sponsored content by GumGum |
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| Jessica Davies Two of Germany’s biggest broadcasters have joined to create a single-login user ID alliance to help them compete with the duopoly once the GDPR kicks in. |
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| Sahil Patel The Kardashian will answer viewers’ questions about her life, family and business. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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| Sponsored Content RhythmOne As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn't? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. |
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