Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now.
| Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. Currently there are around 2 million active weekly users on the app. Still, it does offer what every advertiser wants: a highly targeted group of influential individuals in one place. The trick now is to get advertisers actually involved. Several brands are already building a presence on the platform with their own profiles, including Milk Bar, Kool-Aid and news publishers like Politico. Read more below. Not only is Clubhouse safe insofar as advertisers get to control who does the talking in the room, it's also the easiest way to market somewhere that clearly isn’t a place for hard sales — yet. Everyone has suffered some form of mental health issue as a result of the pandemic. For c-suite executives, the burden of leading through it has taken its own toll. For Digiday+ members, Crossmedia CEO Kamran Asghar discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align. Some approaches to Do Not Sell opt-out compliance under California's ambiguous privacy law are riskier than others, lawyers say. McClatchy and Gannett's combined ad networks aim to make it easier for national brands to target local markets. Other things to know about Join Jim Cooper, editor in chief at Digiday, Permutive and Livingly Media on Feb. 24 at 2 p.m. ET for an off-the-record roundtable on publisher first-party data strategies as the third-party cookie disappears. Apply to attend now. In this webinar on Feb. 25, learn why customer data platforms have become an essential technology in enabling a company’s transformation. Sponsored by BlueConic. In this new case study, one brand is navigating the eyeglasses industry’s especially complex journey to purchase, fusing shopper friendly design with data-driven back-end efficiencies. Sponsored by Shopify. | | |
|
howdy! | Sponsored by Tipser | | Shoppable content isn’t new, but it’s changing in 2021 | | Brands and retailers have been collaborating with publishers on content commerce for some time, but the strategies behind shoppable content are significantly changing. Download this new report to learn how advertisers are approaching content commerce in 2021. | | |
howdy! | Sponsored by Lindenwood University | | Working remotely, marketers are adding education to their workload | | According to the Bureau of Labor Statistics, marketing jobs are growing faster than the U.S. national average, and with high salaries. And in a time of remote working, an online education is becoming a newly flexible option for marketers looking to stand out from the pack. | | |
howdy! | Sponsored by Celtra | | Virtual event: How immersive ad experiences are driving campaign success | | For publishers and advertisers, immersive on-site experiences are cutting through the noise. Tactics that fully compliment site content while at the same time breaking through the barrier of banner blindness are in high demand. Join Nikki Gertner, senior product marketing manager at Celtra, on March 16, at 1 p.m. ET, for a deep-dive into rich media, animation, video, site skins and more. | | |
howdy! howdy! |
