Taking Beauty Market Share With A Personalized Approach

August 12   /   1PM ET

As beauty and wellness brands continue to micro-target shoppers online, it’s evident that generational cohorts continue to diverge in terms of shopping habits and attitudes. Research from ecommerce solution provider Scalefast shows that three times as many younger consumers (18-34) have shopped regularly from a DTC brand (13%) compared to those above 55 (3%). This reveals that despite the rapid growth of DTC by branded manufacturers and digitally native brands over the past few years, there is still massive multigenerational opportunity to increase market share. 

 It is within this context that Beauty Inc presents a digital event featuring experts from Scalefast who share insights into strategic marketing to bolster e-commerce beauty sales by creating optimized campaigns that drive traffic and boost conversions.