Out Now – Never Niche Enough - The 2023 Webby Trend Report
Saddie baddies, pothole protestors, and foraging fiends - The report dives into what is motivating Gen Z to spend their time in online communities and how brands can tap into this culture.
The Webbys have watched the evolution of digital since the Web was in its infancy, always with an eye on the shift in how people are using technology to connect with each other.
This year, they noticed that unique communities and platforms have emerged to foster the niche, interest based groups of people and Gen-Z is leading the charge. Today they have released their 2023 Trend Report: Never Niche Enough which dives into what is driving young consumers to convene in niche communities and how brands can strategically reach them.
Download the report to explore why Gen Z is shifting from the mainstream, toward a network of small authentic communities. The report is supported by data from a survey of over 3,000 consumers across the U.S conducted in partnership with YouGov
ICYMI: The Webby Deadline has been extended. Enter the 27th Annual Webby Awards by the Extended Entry Deadline on Friday, February 10th. This is the last chance to enter - www.webbyawards.com
Join us for the upcoming Webby Talks Virtual Community Event - Never Niche Enough, a virtual presentation diving into how young consumers are redefining online communities, and why the future of digital is rooted in authenticity. Webby Talks is our annual thought leadership series, presented in partnership with YouGov and WP Engine. RSVP to join us virtually on Monday, January 30th at 1pm ET.
