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The deal between Barstool and Penn National could drive other media tie-ups, as gaming companies scramble to secure media partners.

Barstool Sports and Penn National started talks in July and shared a vision for a Barstool-branded sports-betting platform.

The National Transportation Safety Board and the Federal Aviation Administration are investigating the Sunday-morning crash in Calabasas, California.

Vanessa and Kobe Bryant were married for 19 years, during which they weathered scandals and Kobe became known as a devoted husband and father.

"I'm not sure what our lives hold beyond today, and it's impossible to imagine life without them," a grieving Vanessa Bryant wrote on Instagram.

"People are going to say, 'Take your time and get better,' but it's going to be hard for me," the longtime Laker Shaquille O'Neal said.

Sunday's helicoper crash killed her husband and NBA icon Kobe Bryant and 13-year-old daughter Gianna "Gigi" Bryant, along with seven others.

Kobe Bryant and his 13-year-old daughter, Gianna, were among nine people killed in a helicopter crash in Calabasas, California, on Sunday.

An NTSB official said the descent rate of the aircraft was 2,000 feet a minute, which she referred to as a "high-energy-impact crash."

The bodies of Kobe Bryant and three others were identified by the Los Angeles County coroner's office on Tuesday.

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