'Barkitecture' design makes pets the king of the castle | Sales hunters: Always eager, never scared | Why your employees are your best LinkedIn influencers
A sales "farmer" manages existing, large accounts, and a sales "hunter" tracks and brings in new ones, sales consultant Anthony Iannarino writes. Prospecting-focused sales team members spend lots of time on telephone cold calls, are subject-matter experts, nail their first client meetings and infuse potential clients with certainty, notes Iannarino. Full Story: The Sales Blog (1/17)
Why your employees are your best LinkedIn influencers Business-to-business marketers can increase engagement by using employee ambassadors on LinkedIn, writes Megan Thudium, founder of MTC|The Content Agency, who explains how to set up an advocacy program on the platform. Position employees as industry experts to bring insight and value to content and encourage them to develop relationships with prospects and customers, Thudium advises. Full Story: Adweek (1/18)
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Agents shares stories of going the extra mile New York broker Frances Katzen went so far as to help pay for soundproof windows, while Toronto agent Peter Torkan negotiated with a buyer whose demands included retaining a housekeeper. Full Story: The Wall Street Journal (1/18)
Exhibition applies circular economy to architecture A collaboration between Autodesk and the UK's Royal Institute of British Architects has produced a London exhibition demonstrating how net-zero architecture can benefit from circular-economy principles. "You can always build something new, but it's so much better to use the existing building or components and materials found within it," thus avoiding the need for virgin materials and the waste generated by demolishing old structures, says Pete Collard, RIBA's exhibitions curator. Full Story: Redshift (1/18)
Cities, states required to pursue housing "equity plans" The Biden administration has restored a rule that ties federal funds to local efforts to reverse residential segregation. "We are done with communities that do not serve people," Housing Secretary Marcia Fudge said. Full Story: Bloomberg (1/19),The Real Deal (1/19)
Legislation & Regulation
Study: New York City buildings could face climate law fines As many as 3,700 New York City properties could face fines after the emissions ordinance called Local Law 97 takes effect, and total fines could surpass $200 million, according to a study commissioned by the Real Estate Board of New York. By 2030, penalties could exceed $900 million with up to 13,500 buildings affected. Full Story: Bloomberg (1/19)
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