Barbie runs for president; Ranking BLM responses; PR can grab the CMO's stature; Streamlining for COVID-19; and more

DAILY SCOOP

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more.

CRISIS COMMUNICATIONS

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism.

EXECUTIVE COMMUNICATION

How PR should vie for the prestige of the CMO

By proving value and learning the business strategy believed to be the domain of the chief marketing officer, PR execs can be powerful leaders for the organization.

THE CONSULTANT IS IN

5 ways to improve, refine and streamline your business right now

Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success.

A DAY IN THE LIFE

FiComm Partners’ Megan Carpenter on Zoom, WFH and what’s next

Here’s what this agency leader has to say about what to expect as we hurtle toward the end of a chaotic year in communications.

PR DAILY AWARDS

Don’t miss this Friday’s Content Marketing Awards late-entry deadline

This is your last opportunity to submit your impressive content marketing assets, campaigns and projects. All entries must be received by this Friday, July 31, at 11:59 p.m. Central time.

RESEARCH SNAPSHOT

Employee engagement takes a hit after months of crisis

The metric, seen as a good indicator of morale, productivity and whether your workers are looking for new jobs, had taken a historic rise. What’s behind the drop?

DAILY SCOOP

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more.

LEADING NOW

How Home Depot’s comms director is building for the unknown

To manage her team through disruption from COVID-19 and important conversations around structural inequality in the workplace, Yanique Woodall is discarding the rulebook.

WRITING & EDITING

Writing for a weary, worn-down workforce

COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life.

VISUAL & VIDEO COMMUNICATIONS

How Jack Daniel’s Tennessee Fire embraced the ‘mukbang’

To celebrate Pride during the COVID-19 crisis, the whiskey maker turned to internet personalities to help create online community.

HOW WE DID IT

How to move from communications firefighting to futuring

Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity.

DAILY SCOOP

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more.

COVID-19

The importance of digital media during Congress’ summer recess

With the COVID-19 crisis changing so much for lawmakers, PR pros and lobbyists who want to have an impact must embrace digital channels.