Barbie pushes for inclusion; How to improve LinkedIn; How trust in leaders is crucial in 2020; and more

MORNING SCOOP

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.

SOCIAL MEDIA

How to create a compelling, more engaging LinkedIn profile

The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.

A DAY IN THE LIFE

Why Punch’s Dena Gouweloos loves Google tools

This PR pro recommends checking in on yourself, as well as your team, and leaning on technology to get your biggest tasks completed.

PR DAILY AWARDS

This Friday is your last chance to enter

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. 31. Submit your work before it’s too late!

SURVEY

Take our reader survey for a chance to win a $100 gift card

To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more. All participants will get a $150 discount to a Ragan conference.

THE WORKPLACE

Trust in leaders emerges as a pivotal workplace factor for 2020

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values.

MORNING SCOOP

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.

WEBSITES

4 keys to keeping first-time visitors on your website

Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught.

RESEARCH SNAPSHOT

Unpaid content on Facebook offers poor value

According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless.

EMAIL

Infographic: 7 tips for expanding your email list

Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.

PR DAILY AWARDS

Share your corporate social responsibility efforts

Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20.

VISUAL & VIDEO COMMUNICATIONS

5 top video trends for 2020

Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.

MORNING SCOOP

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

Also: McDonald’s enters the ‘chicken sandwich wars,’ executive reputation is crucial, how to stand out in a hectic year, and more.

THE WORKPLACE

As Gen Z rises, 3 workplace shifts are emerging

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.