Listing Marketing Made Easy with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
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Best Practices in Sales & Marketing
Should your business hire a photography pro? High-quality images for your company's site and social media are critical elements to a professional marketing campaign. Small business might consider hiring a professional photographer who can make products appealing to customers and help build brand consistency. Full Story: Small Business Trends (6/5)
Top customer service usually relies on strategies that include being proactive in solving a customer's problem before they ask, providing convenience in helping customers through digital outreach and connecting personally with a customer, writes Shep Hyken, chief amazement officer at Shepard Presentations. "First-call resolution is essential," Hyken says. Full Story: Forbes (tiered subscription model) (6/4)
Personas, buying cycle are critical to content maps A content map can help brands target blogs, videos and other communications to the right audiences while also boosting engagement and affinity, writes Content Hacker Founder Julia McCoy. McCoy recommends creating buyer personas and matching content to each phase of the buying cycle: awareness, consideration and decision. Full Story: Search Engine Journal (6/2)
Instagram is working on an artificial intelligence-powered chatbot that users can ask questions of by starting with @ai in the chat box, per app researcher Alessandro Paluzzi. With direct messaging being a larger part of users' Instagram interaction, adding AI options to chat is one way for the platform to tap into that trend. Full Story: Social Media Today (6/5)
Suit shows housing challenges for those with disabilities The owners of Believe Therapeutic Group Home, a residence for youths with disabilities, have filed a lawsuit against Pointe Coupee Parish, La., alleging the parish is violating federal fair housing and disability laws. The suit was filed in response to new zoning ordinances that are preventing the group from opening a second home. Full Story: The Advocate (Baton Rouge, La.) (6/5)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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