͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

News & Analysis on the Bakery and Snacks Industries04-Apr-2025
SPONSORED MESSAGE
track
Fixated on Freshness? So are we
Fixated on Freshness? So are we
Discover the power of keeping your baked goods fresher for longer with Kerry. Our innovative solutions ensure your products stay fresh, delivering the exceptional taste and texture consumers love. Explore how we can help you achieve your goals sustainably... click here
TOP HEADLINES
From glazed to amazed: The strategy behind bakery’s next big bites
From Texas-sized doughnuts to TikTok-inspired sweet pizzas, we break down what’s hot, what’s not and how bakers can rise to every occasion... Read more
Baked-in value: What’s driving the global PE feeding frenzy?
Private equity (PE) is rolling in dough - literally and figuratively - as it snaps up bakery and snacks manufacturers across the globe. What’s fuelling this surge in dealmaking?... Read more
Food-on-the-move merger: Greencore to buy Bakkavor for £1.2bn
After initially rejecting the bid on 17 March, Bakkavor’s board has made a strategic about-face. It is now ‘unanimously minded’ to recommend the revised offer... Read more
European food and beverage enraged at Trump ‘Liberation Day’ tariffs
Industries such as wine, cheese, and olive oil will be hit hard.... Read more
What’s next for unstoppable ‘food as medicine’ trend?
‘Food as medicine’ is big and growing fast. But what’s next for this major player in food and beverage?... Read more
Gen Z comes out in support for gene edited food
Gen Z is leading the charge in support of gene edited food, with 80% of the demographic in favour of the technology.... Read more
Will your bakery be the next green pioneer?
A €20,000 grant from Fedima is offering small players in the European bakery, patisserie and confectionery industry a rare chance to turn bold ideas into tangible impact... Read more
From baguettes to bagels: Exploring the Transatlantic bakery boom
From sourdough in Seattle to pastel de nata in Porto, bakery trends are crossing borders faster than ever. What’s driving this transatlantic boom and how can bakeries rise to meet it?... Read more
Crushed by tariffs, rising with grit: Canada’s bakery industry refuses to flop
Canada’s $16 billion bakery industry is feeling the heat as tariffs jack up ingredient costs and rattle supply chains. Can bakers survive the crunch - or will this trade war leave them toast?... Read more
 9 breakfast breakouts you’ll want to wake up for
From quick-grab oat cakes to indulgent chocolatey cereal clusters, breakfast is having a serious glow-up in 2025... See more
ONLINE EVENT
track
Regenerative Bites: Sustainable Farming for Snacks - Editorial Webinar
Regenerative Bites: Sustainable Farming for Snacks - Editorial Webinar
Join our webinar on April 29 at 4 PM Paris CEST / 9 AM CDT to discover how regenerative agriculture can enhance soil health, biodiversity, and product quality in the bakery and snack industry. REGISTER NOW... click here
EDITOR'S CHOICE
The art of making snacks feel luxurious without the price tag
Consumers crave indulgence, but in today’s economy, they’re also watching their wallets. How can brands create snacks that feel premium without the premium price tag?... Read more
The heavy metal lawsuit that could crumble an iconic cookie programme
For over a century, Girl Scout Cookies have been a symbol of tradition and entrepreneurship - but now, they’re at the centre of a major food safety scandal. With allegations of heavy metals, pesticides and consumer deception, is this the beginning of the end for America’s most famous fundraising snack?... Read more
The war on ultra-processed foods: How producers can fight back
Ultra-processed foods (UPFs) are being blamed for everything from obesity to chronic disease. But is this just another case of oversimplified science leading to knee-jerk policies that could do more harm than good?... Read more
 Sláinte to snacks: A roundup of St Patrick’s Day treats
Milseáin draíochta (magical treats) await! The craic is mighty (the fun is great) this St Patrick’s Day with a feast of festive flavours - from golden shortbread to cereal that turns your milk green - because every bite should be as magical as the day itself... See more
Gluten free: A booming market built on misconceptions?
The gluten-free (GF) boom shows no signs of slowing, but is it really the healthier choice or just clever marketing? Despite the premium price tag, studies reveal that many GF baked goods contain more sugar, fewer nutrients and even hidden contaminants, raising serious questions... Read more
The meeting that shook the industry: RFK Jr vs Big Food sends shares plummeting
PepsiCo, Kellogg, General Mills, Smucker’s and Kraft Heinz saw their stock prices tumble as Robert F Kennedy Jr delivered his anticipated ultimatum. Now, these food giants face a stark choice: remove artificial dyes or risk financial and regulatory fallout... Read more
Snacking is the new self-care: Mondelez report reveals why consumers can’t stop munching
The Oreo maker’s latest State of Snacking report reveals more consumers than ever are turning to snacks for emotional support. But is this a lasting shift in eating habits, or just a clever rebrand of emotional eating?... Read more
Snacking with purpose: How smart ingredients support sleep, stress relief, and brainpower
Snacks today are expected to provide more than just a moment of pleasure. They are working powerhouses, packed with functional ingredients that contribute to overall wellbeing... Read more
UPCOMING EDITORIAL WEBINARS
Spotlight On - Mouthfeel Masterclass: Be the brand that’s always on the shopping list
Don’t miss this opportunity to discover the potential that mouthfeel has to offer and why it is key to making food and drink brands thrive.
15-Apr-2025
REGISTER NOW
Regenerative Bites: Sustainable Farming for Snacks
Our expert panel will explore how bakery and snack producers can integrate regenerative practices into their supply chains to gain consumer trust and boost product quality.
29-Apr-2025
REGISTER NOW
ON-DEMAND WEBINARS
Breaking the Rules: Deliciously Guilt Free
Join Blommer, Mintel, and Incredo as we explore the trends, drivers for growth in sugar reduction, and the innovative tools available to help your brand stand out in today’s competitive market.
25-Feb-2025
REGISTER NOW
CONFERENCE
track
Active Nutrition Summit 2025 | 23-25 June
Active Nutrition Summit 2025 | 23-25 June
Join us for the Active Nutrition Summit in Vienna! Where academia and industry align to win the competitive edge. Advance Programme out now – DOWNLOAD →... click here
PREVIOUS HEADLINES
How Trump’s ‘Liberation Day’ tariffs impact global dairy markets
From the EU to China, we round up how the US president’s latest round of trade tariffs is hitting dairy... Read more
Bake it ‘til you make it: Silicon Valley serves up its flakiest innovation yet
Move over sourdough starter kits and air fryers - there’s a new disruptor in the bakery aisle and it’s coming for your crullers... Read more
In search of the most sustainable form of food packaging
The debate still rages as to which food packaging is best for the planet... Read more
How can alcohol-free brands reach out to new consumers?
Alcohol-free drinks might be booming: but the reality is they still only reach a small proportion of the potential consumer base. How can they reach new users?... Read more
UPF ‘risk scale’ launched by Zoe to tackle ‘scaremongering’
A milestone in the UPF metrics debate as health app Zoe poses solution to “scaremongering”... Read more
RELATED PRODUCTS
Captivate Consumers - Seasonal Flavor Inspiration
Conquer Bakery Challenges with IFF Enzyme Innovations
Innovate with Nut Butters & Pastes
Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com