Whatâs going on here? Design platform Canva is sketching up an initial public offering (IPO), aiming to steal some attention from creative software rival Adobe. What does this mean? Canvaâs nursing a humble $26 billion valuation these days â a hefty downgrade from the $40 billion it boasted in 2021. But if the Australian company pulls off a successful IPO, the resulting cash could fund shiny new products and more purchases of other firms â bets that could restore its former glory. And if Canva lists in the States, as hinted, that would set the scene for a face-off with American rival Adobe. The $230 billion behemoth boasts a 70% share of the creative software market, putting Canvaâs 4% to shame. Why should I care? For markets: A freemium listing. Canvaâs free tools have won over an impressive 190 million monthly users, double its count from 2022. And the companyâs sales picked up by 50% last year, too â although most of Canvaâs cash still comes from individual subscriptions, rather than more lucrative deals with businesses. So to score a bigger chunk of the market, Canvaâs betting big on AI. The company snagged generative AI startup Leonardo.ai in July â mere months after picking up Affinity, a rival to Adobeâs Photoshop and Illustrator software. The bigger picture: Itâs safer stateside. The US market is the go-to spot for international company listings. In Europe, the Middle East, and Africa, IPO proceeds were down 39% last year, while the Americas saw an uptick of 155% with around 132 deals on US exchanges. You can see why they call it the land of opportunity. A US listing comes with benefits that some foreign markets just canât offer â not least a bigger, richer pool of potential shareholders who can help firms fetch higher valuations than theyâd get elsewhere. |