Backlash over GameStop trading move; 7 PR trends; Crisis lessons from 2020; PR globalization; and more

DAILY SCOOP

Google and Robinhood receive backlash over GameStop trading moves, Levi’s creates lifestyle collection for Target, and Dunkin’ offers fans the chance for a drive-thru wedding

Also: The majority of PR pros consult on DE&I issues, DiGiorno offers free ‘pi’ for the Super Bowl, Kraft offers sweet, pink macaroni and cheese, and more.

PR INDUSTRY

Smart globalization: How PR pros should approach the global marketplace

As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?

PR DAILY AWARDS

Announcing Ragan’s 2020 PR Daily Awards winners

Check out the communications industry’s most impressive work from the past year!

PR INDUSTRY

7 PR trends to follow for 2021

When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.

PR INDUSTRY

3 comms lessons from GameStop’s wild ride

A gaggle of investors on Reddit banded together to drive up the price on GameStop stock—and put the squeeze on Wall Street. What should comms pros take from the episode?

DAILY SCOOP

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.

THE PR DAILY LIST

6 takeaways from the crises of 2020

What are the big lessons that comms pros should take from the past year? We break down the top tips from industry leaders.

MEDIA RELATIONS

How to adapt your pitches during noisy news cycles

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines.

DIVERSITY AND INCLUSION

Pepsi shares lessons from its ‘Dig In’ effort to support Black-owned restaurants

The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?

PR DAILY AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Jan. 29, will be your last opportunity to enter PR Daily’s Digital Marketing & Social Media Awards. Don’t miss out.

DAILY SCOOP

Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts

Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.

SOCIAL MEDIA

Twitter to fight misinformation through crowdsourcing

The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news.

How to bring more diversity and inclusion to your PowerPoint deck

A failure to find photos that represent the diversity of your community risks losing your audience. Here's how to find better images.

PR INDUSTRY

How to approach industry awards in 2021

As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?