Back to basics: Setting up your office For brokers setting up their offices for the first time, thinking about all the options might seem overwhelming. Keep in mind your business's mission and needs when deciding on space. Full Story: REALTOR® Magazine (9/12)
Best Practices in Sales & Marketing
Strategies for aligning employee development, sales goals Successful sales organizations require a cohesive team where individual development aligns with the company's sales strategy, writes Stephanie Stoll. Strategies for achieving alignment include defining clear sales objectives, identifying key skills, creating personalized development plans, offering continuous feedback and promoting a culture of ongoing learning. Full Story: The Center for Sales Strategy (9/11)
How to build an effective sales lead list Building a lead list is crucial for sales reps to meet productivity goals and track prospect interactions, writes Mark Burdon, a former sales representative. Burdon provides a step-by-step guide to building a lead list, from capturing data in a spreadsheet to enriching profiles with tools such as ChatSpot and Sales Navigator. Full Story: HubSpot (9/12)
Housing market to remain challenging despite rate cuts Today's housing market presents a mixed picture: while investors and recent homeowners benefit from rising home-builder stocks and significant home-equity gains, prospective buyers face high prices, low supply, and steep mortgage rates. Despite anticipated Federal Reserve rate cuts and political proposals from Vice President Kamala Harris and former President Donald Trump, significant relief remains uncertain. The market needs up to seven million new housing units, but builders are hesitant due to economic concerns and cost pressures, and a nalysts predict that affordability issues will persist until at least 2026. Full Story: Barron's (9/13)
Technology & Innovations
Agents have options when it comes to creating virtual tours Asteroom.com is among tech companies that offer agents and homeowners the ability to create immersive 360-degree virtual tours with a smartphone, while Matterport and 3DVista are established names when it comes to virtual tours for real estate. Full Story: EnergyPortal (UK) (9/12)
The association demonstrates its commitment to sustainability by reforesting areas in 10 states that faced environmental challenges. Full Story: REALTOR® Magazine (9/13)
Fair & Equitable Housing
Report: Renters spending 31% of income on housing, utilities Both renters and homeowners saw median housing costs rise last year, according to the Census Bureau. However, renters continued to spend a median of 31% of their income on rent and utilities, level with the prior year, the Census Bureau reported. Full Story: Reuters (9/12)
Legislation & Regulation
U.S. household wealth hit record in Q2 Increases in real estate values and the stock market pushed U.S. household wealth to $163.8 trillion in the second quarter, according to the Federal Reserve. Households' real estate holdings gained $1.75 trillion, and equity holdings climbed $662 billion. Full Story: Reuters (9/12),Bloomberg (9/12)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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