Strategies to boost small-business growth | Have you considered this new source of revenue? | Good Neighbor Awards Finalist Charlie Wills: Ambitious dreamer funding massive impact
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Best Practices in Sales & Marketing
Strategies to boost small-business growth Business leaders share social media strategies that helped grow their companies. Among their recommendations are to focus online content on problem-solving for customers, use more immediate channels for outreach, make fun video shorts that explain products and to hold contests. Full Story: Grit Daily (9/17)
Have you considered this new source of revenue? Educating your customers can be a positive for your business and potentially a revenue driver, writes Christie Horsman of Thinkific. "As tempting as it may be to slap together existing content and put a price tag on it, the reality is that you will need a plan that anticipates and facilitates growth," Horsman writes. Full Story: Entrepreneur (9/17)
$65M listing could set Utah record Paul Benson is the listing agent for this seven-bedroom Utah mansion that will set a new residential record if it sells for the asking price of $65 million. Features include a private ski lift and basketball court. Full Story: Park Record (Park City, Utah) (9/20)
Google is enhancing its efforts to label AI-generated content by updating its "About This Image" tool with the global C2PA standard, which aims to detect and authenticate AI-edited images using verification technology. This effort is part of Google's broader mission to combat misinformation and ensure the authenticity of digital content. Full Story: Mashable (9/18)
Buying and deploying legaltech is only half the equation: The next step is to sell it to clients as an improvement, writes Jill Goldstein of software maker Opus 2. "For example, because your firm is able to eliminate hours of tedious, manual, and repetitive work through automation, your budget provides the client more time to discuss matters and ask questions with senior attorneys," Goldstein suggests. Full Story: Above the Law (9/13)
Business Wellness
Quality will always be in style for A&W As a 105-year-old brand, A&W leadership knows that focusing on quality, innovation and nostalgia can be key points of differentiation. The brand's strategy includes making root beer by the venue, and the approach has resonated with consumers, with A&W same-store sales rising 3.7% in the first half of the year. Full Story: QSR (9/19)
What the Fed's rate cut means for borrowing costs The Federal Reserve's interest-rate cut doesn't necessarily mean all borrowing costs will decline, as evidenced by a recent uptick of yields of longer-term Treasurys. The rate reduction will have an impact in the future, "but over the next four to six months, the economy is still going to feel the lagged effects of tightening," says Jamie Patton, co-head of global rates at TCW. Full Story: The Wall Street Journal (9/22)
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