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Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram It's musical simulation as branding By Christopher Heine Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO New York and Facebook's ...
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| Brandshare Content From Nielsen Marketing Cloud | | |
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South by Southwest Has Added Special Programming to Discuss 'Tech Under Trump' Grappling with the next administration By Kristina Monllos Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March.
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4 Tips for Making Banner Ads That Actually Might Work BBDO report breaks down science of digital creative By Lauren Johnson Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way.
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Instagram Just Rolled Out Its Live Video Feature to All U.S. Users Nearly every formidable digital platform now has one By Christopher Heine Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platform has gotten into the game.
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| Brandshare Content From IBM Marketing Cloud | | |
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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App Hispanic-focused Mitú is its newest Discover channel By Christopher Heine The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more ...
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Could Foursquare's Robust Set of Retailer-Friendly Data Renew Acquisition Interest? Marketing-cloud suitors may come calling By Christopher Heine, Marty Swant The digerati has, at times, been snarky toward Foursquare (people still use Foursquare?), but the 7-year-old company has seemingly ignored the snide social media commentary and kept its nose to the grindstone. More ...
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Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands Its metrics come under scrutiny again By Christopher Heine In a blog post today, Facebook admitted to miscalculating more of its marketing stats that companies look at to gauge the effectiveness of their efforts. The move marks the third time since September that the ...
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