B2B turns to digital marketing in the wake of coronavirus outbreak Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak.
ClickZ Daily: March 17, 2020 |
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| Good Morning! Hope you are all well and keeping healthy? Today we have Interteam Content Services’ Dan Gerstenfeld illustrating how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Dan writes: Assuming that many marketers will have some extra free time, especially those who will have to go into home isolation, they are advised to use it to review their online marketing strategy and redefine their marketing messages. Speaking of marketing budgets, from boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Also ICYMI: Sabio Group has acquired DVELP, a cloud software product and consultancy company headquartered in London, that leads change in the contact centre industry. LoopMe, an outcomes-based video platform, announced new shoppable creative capabilities that shortens the path to purchase and provides brands deeper insights into the shopper journey. Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better CX. Operators of the V-Ex virtual exhibition platform have confirmed that over 50,000 people have recently visited online digital trade shows, sales environments and conferences. MindTickle and Sales Management Association’s report highlights only 18% of organizations consider their sales training effective. |
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Digital Marketing Dan Gerstenfeld Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. |
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Digital Marketing Brian Stokes From boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Read more |
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