B2B: Three key practices separate CX leaders from the rest of the pack New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience.
ClickZ Daily: November 25, 2019 |
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| Welcome to a brand new week! To understand why some B2B organizations are navigating CX challenges with greater success than others, Medallia surveyed US-based B2B professionals whose companies collect and use customer feedback. They found that digital channels are giving B2B organizations direct access to the opinions and reflections of their customers. The more types of feedback collected by businesses, the higher probability they are of being a CX leader. The collection of a range of types of feedback from customers is the first step towards a successful CX strategy for B2Bs. But organizations need to be proactive in using this information to improve their practice. Also, only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. Also ICYMI: AdTheorent, provider of predictive digital advertising technology and solutions for brands and agencies, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs). D/CAL, a strategic creative agency, and Apollo Program, a consumer intelligence software company, announced a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands. Cryptocurrency solutions provider, HitPay to launch an all-in-one ‘Multi Cryptocurrency’ wallet. New consumer survey from RTB House supports forecast that U.S. holiday sales will top $1 trillion for first time. Enterprise email and marketing automation provider iPost, announced a new integration with Adobe’s Magento commerce cloud. ObEN, the AI company creating Personal AI (PAI) technology to revolutionize digital interactions, launched PAI Studio, the first AI avatar creation and management platform. Automation Anywhere, a provider of Robotic Process Automation (RPA), raised $290 million funding led by Salesforce Ventures. |
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Insights Luke Richards New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience. |
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Chatbots Kamaljeet Kalsi Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. Read more |
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| Digital Marketing Mahir Prasad Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt. Read more |
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| AI Mahir Prasad Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. Read more |
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| Chatbots Mahir Prasad Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read more |
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| Data & Analytics Marie Miguel It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market fit with martech. Read more |
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| Analyzing Customer Data Barry Levine Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read more |
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| AI Mahir Prasad Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provide opportunities for rep coaching Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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