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Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students’ Success DigitasLBi work earns Adweek’s top honor for creative innovation By David Gianatasio In the fall of 2015, Whirlpool launched a pilot program in Fairfield, Calif., and St. Louis that put a whole new spin on the concept of wearables. We're not talking about internet-connected garments. Rather, the technology powering "Care Counts" consisted of conventional washing machines and dryers, donated by the client to initially 17 schools. The...
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DDB Completes North America Leadership Team With Hire of Chief Strategy Officer From CP+B Eric Zuncic starts on Oct. 2 By Erik Oster DDB North America completed its leadership team with the hiring of Eric Zuncic as chief strategy officer, effective Oct. 2. Zuncic will be tasked with overseeing strategy for all of DDB's offices in North America, including We Are Unlimited, the McDonald's-dedicated unit launched last year. He will report directly to DDB North America CEO Wendy...
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